YOU WILL COMPLY: An Executive Order Promoting Behavioral Science.

What began as a nudge, is now a full-on push.

Obama’s order directed Executive departments and agencies to identify and develop strategies for improvements to policies, programs and operations based on the lessons of behavioral science, citing the benefits of integrating these lessons: “Where Federal policies have been designed to reflect behavioral science insights, they have substantially improved outcomes for the individuals, families, communities, and businesses those policies serve.” . . .

As the Executive Order is carried out, we will see more evidence of behavioral science at work leading, hopefully, to a greater implementation in halls, offices and classrooms across America.