GO WHERE THE MONEY IS: Alaska Air Offers Exciting Airfare Discounts For Gay People. Sort of:

Being gay is not a requirement for purchasing airfare to these exciting gay pride parade and gay cruise destinations on the weekends when the events occur.

“[W]e have put together this section of our site to highlight destinations that support marriage equality, Pride celebrations, and other things of interest to the LGBT community,” the website explains.

There’s money to be had from childless people. But that’s not the only thing going on. After all, surely there are other conventions and festivals that attract rich people, and there aren’t special discounts for them.

Enter identity politics. The discounts are about roping in all of the homosexuals who unthinkingly align themselves with supposedly “pro-gay” people, causes, and companies. Take a financial hit with them traveling one weekend, but rack up more money when they become repeat customers.