CHATEAU HEARTISTE: The Misery Of The Househusband.
We were left with explicit instructions to not reveal the source of the study or the precise study results. But this was too juicy to pass up, so an attempt will be made to paraphrase the important findings without risking confidentiality.
1. A woman’s sexual attraction and general satisfaction increases when her man does “masculine” chores like DIY projects or car repair. Her sexual attraction doesn’t budge when he does “feminine” household chores.
2. Households where men do most of the chores were those most likely to argue frequently about sex.
The list goes on.
The source explains why this study has yet to be published: . . .
They fear that releasing such findings might create negative press for us instead of positive media attention. . . .
The marketing head isn’t very comfortable with the findings I gave her. She thinks it isn’t a story at all and doesn’t know how to market it. . . . She says I have to “soften” it.