CHATEAU HEARTISTE: Robert Cialdini And The Triumph Of Game.

Cialdini was tapped [PDF], along with other renowned behavioral scientists, by the 2008 Obama campaign to help propel Obama to the highest office in the land.

Two weeks before Election Day, Barack Obama’s campaign was mobilizing millions of supporters; it was a bit late to start rewriting get-out-the-vote (GOTV) scripts. “BUT, BUT, BUT,” deputy field director Mike Moffo wrote to Obama’s GOTV operatives nationwide, “What if I told you a world-famous team of genius scientists, psychologists and economists wrote down the best techniques for GOTV scripting?!?! Would you be interested in at least taking a look? Of course you would!!”

Related: Can You Teach Charisma?